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Ads in the Ladino and Yiddish American Press

  • Jewish Community Library 1835 Ellis Street San Francisco, CA 94115 (map)

Free admission with free garage parking on Pierce Street between Ellis and Eddy streets.

Many people are familiar with the Forverts, the Yiddish daily newspaper from New York that served Ashkenazi Jewish immigrants beginning in 1897. Less well known is La America, a Ladino weekly newspaper published in New York from 1910 to 1925 for Sephardi Jewish immigrants. Both journals assisted their readers in adapting to their new country, in part through the published advertisements.

In this multi-media presentation, Julie Scolnik will examine the advertisements, many of them illustrated and with lengthy text, that appeared in the two newspapers. Which products and services did they advertise? How did advertisements in the two publications compare? Were the ads directed to one Jewish community or two?

After graduating from UC Santa Barbara with double majors in Spanish and Hispanic civilization, Julie Scolnik moved to Madrid, Spain, where she has spent the last fifteen years affiliated with the Spanish National Research Council as a researcher of Ladino. She has given numerous papers on her two fields of study: detective novels published in Ladino in Salonika at the beginning of the 20th century; and research on La America. She is author of Nat Pinkerton: Diez novelas policíacas en lengua sefardí (Nat Pinkerton: Ten Detective Novels Published in Ladino).

Program made possible in part by Richard Krieg, in honor of David Medlin.

Co-presented by KlezCalifornia.